![]() Social media will be filled with inspiring images from the catwalk. All you need is a hashtag and you’re good to go. Fashion shows are gold mines for press and promotional opportunities.ĭramatic lighting, potential celebrity attendance and the chance to see a collection displayed for the first time, all create the perfect atmosphere for promotion. It’s not just what you do but who you invite. The show used models from all different walks of life who danced and performed on a garden stage.ĭecide on a concept that sparks curiosity and there will be no problem filling the seats! Telling a story or having an over-all concept will bring together your event and make it more than just a clothing demonstration.įor example, Rhianna’s 2018 showcase of her Fenty x Savage collection focused around diversity. Designers continuously push the boundaries of normality, and you must do the same. An intimate affair for 10 people or a large-scale event broadcasted globally should be accompanied by a proportionate venue.įashion shows no longer consist of a simple stage with a spotlight. The most important elements to consider when choosing a venue is the size. Our central London venue with its unique, Victorian interior has been host to many fashion shows, all of which utilised the space in a different way. You can be sure that at least one will meet the requirements. Matching your vision to the correct venue is the vital first step.Ĭhoosing to host the show in London comes with endless venue options, all varying in design, period and size. This can be expressed through themes, immersive experiences or technology and will be reflected in the venue of choice. However you choose to reveal the latest clothing collection will determine which venue is most suited. Finding the correct one is, therefore, essential. The venue is the canvas on which designers are able to play out their vision. We’ve offered some guidelines to help you organise an innovative fashion show following the latest trends. With London Fashion Week all wrapped up, it is the perfect time to take inspiration for the forthcoming year.įashion shows are a platform for designers to express their creativity and, therefore, require a lot of planning in order to be successful. They continuously push the boundaries of event production and fluctuate in trends from minimalistic sets to over the top shows. Continue the experience with an afterparty where you can immerse your guests furtherįashion shows are creative, aesthetically pleasing and forward thinking far more so than any other event category. ![]() The event doesn’t have to end after the show.
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